the term “anti-fashion” has been coined, reinterpreted, diluted, misused and confused many since its rise in pop culture in recent years. however, the history behind this term transcends its contemporary meaning and is revolutionary at its core.
initially, anti-fashion was to be taken in its literal form, when it was embraced by individuals who wanted to be seen in garments that were neither predominant nor traditional. this nonchalant attitude to what was deemed favoured in fashion and society represented a revolution of sorts. some key examples throughout history were the flapper girls and their flapper dresses in the 1920s as well as the rise of grunge and punk clothing in the 1980s-90s.
however, this gives rise to an irony where in an attempt to subvert from the norm, these anti-fashion statements have in itself become the latest fashion trends. more often than not, they end up appealing to and adopted by the masses for a multitude of reasons, be it the enamouring message behind anti-fashion or it’s intrinsically experimental nature. due to this intertwined relationship between anti-fashion and fashion, could it be that anti-fashion will never be able to be independent and hold true to it initial meaning?
to redefine the term “anti-fashion”, we believe it has evolved into a movement that rejects traditional beauty standards and celebrates self-expression and individuality. this movement will be embraced by a new generation of fashion consumers and shift the focus of the fashion industry towards artistic expression.
previously written and posted by me on: https://www.instagram.com/p/Cn9m0V5PLzi/?utm_source=ig_web_copy_link
26seicho 